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Alé and Union Européenne de Cyclisme (UEC) have renewed their partnership until 2024.
The UEC, which is one of the five confederations of the Union Cycliste Internationale (UCI), is the organiser of the European Cycling Championships in different disciplines: road, mountain bike, track, BMX, cyclocross and indoor cycling.
The brand will be a UEC official partner and will provide jerseys to all the champions who will be on the podium of the next European Cycling Championships.
The jerseys designed by Alé for the UEC are part of the PR-S collection. Specifically designed for use in competitions, this line of cycling garments was developed thanks to feedback from many professionals, including the World Tour teams of which Alé is a partner – Bahrain Victorious, Movistar Team, Groupama FDJ and the women’s Alé BTC Ljubljana.
The collaboration with the UEC also extends to the Granfondo Alé La Merckx, the international granfondo of Verona of which Alé is the promoter and which this year is scheduled for 6th June.
“It’s a real pleasure for me to announce the continuation of the partnership with the Union Européenne de Cyclisme,” said Alessia Piccolo, CEO of APG s.r.l. “It fills me with pride to think that the best cyclists and the best women cyclists of Europe will wear our jerseys on the podium of the European Cycling Championships. They will carry the Alé logo on their chests, together with the stars, the symbol of the European flag!”
Enrico Della Casa, president of the Union Européenne de Cyclisme, said: “We are proud to have extended our partnership with Alé and we are happy that our European champions, at the official moment of the award ceremony, will again wear the jerseys made by this important Italian brand, to which we are particularly linked also thanks to the Granfondo Alé La Merckx – European Granfondo Championship 2021.
“I’d like to thank the CEO of APG, Alessia Piccolo, for the trust. We are getting ready to live a great season crowning the new European champions with the excellence of Alé jerseys.”
Read the May issue of BikeBiz below:
