British adventure cycling apparel brand Albion has announced the hiring of a new retail sales manager, with the appointment of John Wedlake enabling the business to further enhance its European mainland focus.

Wedlake, who was previously head of wholesale at Isadore Apparel, joins the company with a specific aim, being tasked with sourcing new retail partners, whilst also acting as a link to the brand’s ambassadors and the riding community.

Following the announcement, Wedlake said: “The passion and dedication of the whole team to create the best product to help riders stay outside for longer is truly inspiring, and a mission it’s easy to get behind.

“Working for a brand you’ve admired and been a loyal customer of is the stuff of dreams and I look forward to help more people have access to the fantastic range in territories around the world.”

Albion enjoys a passionate customer base amongst European cyclists, particularly in the adventure, ultra and gravel space, where their products, with the distinctive Albion logo patch, are a common sight at long distance races.

Having a dedicated team member based on the European mainland will now help fans of the brand access the Albion range of products more easily.

Any retailers who would be interested in stocking Albion from AW24 can contact info@albioncycling.com

About Albion

Albion makes functional apparel and accessories designed to help people stay outside for longer. Products are for cyclists who go the distance on any terrain and in all conditions.

As an apparel and equipment business, Albion is conscious of the impact the business has on the planet – something it seeks to minimise.

The business only works with factories that treat their staff fairly, and pay them properly. Currently, those factories are in Great Britain, Italy and China.

  • Great Britain has a rich tradition of textile manufacturing which we admire and want to support.
  • Italy is the heartland of technical cycling garment manufacture, and we proudly work with a family business with forty years of experience developing technical clothing for professional teams in both road cycling and downhill skiing.
  • China is home to some of the most technical manufacturing expertise in the world, especially in the area of technical outerwear, where Albion aims to excel.

Repairs

Whilst committed to making the best quality garments Albian can, at a fair price, make premium technical garments using the best materials isn’t cheap. The brand appreciates that, for its customers, buying products from Albian is an investment.

This is why the business offers free lifetime repairs on all Albion products. To find out more about the repairs service email repairs@albioncycling.com.