BikeBiz Bicycle and cycling retail news
A new brand management, strategy and communications agency in the cycling and outdoors channels has launched this week.
ADVNTR Media Group (AMG), based in Cambridge and Edinburgh, will work with both UK and international brands and is specifically focusing on web, brand, sales and marketing strategy development and execution.
Key management includes Andrew Phillips (head of technical design), James Deane (founder of ADVNTR.cc) and Mark Downie (ex-2pure cycle channel manager).
The Group believes that a strong consumer experience of brands and products has “never been more vital”, and as such, it aims to deliver meaningful and real experiences through consulting, strategising and executing.
“It is our belief that brands and distributors require multiple, faster deployment strategies than ever before,” said Mark Downie, head of brand development for AMG.
‘The rate of change in our industry and the wider economy necessitates bold new approaches, and leading change is vital in maintaining and developing your position. We support brands and distributors in overcoming these challenges.”
