Adaptive DCS has announced a new partnership with the 7anna Group, bringing the NS Bikes and Rondo brands to the UK market.
As the exclusive UK representative, Adaptive DCS will aim to enhance the brands’ presence through sales, marketing, and logistical support.
Adam Garner, Adaptive DCS director and co-owner, expressed his enthusiasm for the partnership saying: “We are excited to collaborate with 7anna and the opportunity to champion such dynamic brands.
“We aim to strengthen their accessibility and visibility in the UK’s premium markets.”
NS Bikes specialises in aggressive enduro, XC race, and downhill models.
Despite its evolution, the brand remains true to its roots, offering a range of dirt jump models for the dirt jumping and freeride communities.
Rondo has gained a reputation for its innovative designs and commitment to the gravel, all-road, and adventure bike categories
Launched in 2017, the brand quickly made a name for itself with a unique approach to bike design, and it continues to focus on creating versatile, high-performance bikes for the growing adventure cycling market.
Both brands had previously been distributed on these shores by Hotlines, but following Wiggle CRC’s administration earlier this year were left without a partner for the UK market.
Szymon Kobyliński, CEO of 7anna Group, added: “The UK has always been one of the most important markets for 7anna, and after over a year of absence associated with the fallout caused by dramatic events in the industry, we are very excited to be back.
“We are confident the new chapter we are opening with Adaptive DCS will be on another level.
“Adaptive’s modern setup will allow us to be closer to our customers than the traditional distribution model, and we will be working with some of the most experienced and knowledgeable guys in the UK bike business.”
Adaptive DCS is keen to connect with potential stockists and anyone interested in learning more about these brands.
Over the coming months, the company will reach out to a targeted list of retailers to showcase the new ranges.
Those interested in arranging an appointment or seeking further information should contact the team via sales@adaptivedcs.com or 01332 922148.
