BikeBiz Bicycle and cycling retail news
On the back of its success in more than 8,000 stores over in the USA, Pacific Health Laboratories has brought the Accelerade energy supplement brand to the UK.
Since the brand’s arrival, 20 dealers have signed on to stock the brand’s extensive supplement range, but further bike trade specific clients are sought.
Clinical studies form the scientific foundation behind the 4:1 carbohydrate-protein ratio utilised by product-lines including the Accelerade, Accel Gel and Endurox R4. Rapid rehydration, extended endurance and a quicker recovery have been documented by testers, meaning that the product is particularly well matched to shops stocking triathalon product.
Pacific Health Laboratories’ Chris Green told BikeBiz of the company’s aspirations for the UK: “Our goals within the UK market are to introduce the product line to the speciality retailers within triathlon, road cycling and mountain biking.
“Dealer support is a key focus and PHLI will offer an event and athlete support programme at national and regional level to raise awareness of the benefits of the products and drive sales into the dealers. The sales strategy is to support the dealers at every level, give the dealers a good sales margin and not compete with the dealers by selling direct to the consumers.”
PHL will also bring in a further two products – Endurox and Forze GPS – the first suited to post workout recovery use and the later aimed at maintaining and building muscle mass.
Interested dealers should head to www.pacifichealthlabs.com or call 07976 047936.
