BikeBiz Bicycle and cycling retail news
absoluteBLACK has taken steps to serve the German market via a dealer-direct approach with immediate effect.
The brand will have an in-house team dedicated to sales, marketing and training for the German territory. It will run a dedicated dealer programme which offers competitive pricing, delivery and payment terms alongside training programmes, test programmes, POS options, as well as special staff incentives.
“We are excited with this direct-to-dealer approach to further explore the German market,” said the founder of absoluteBLACK. “We want cyclists to understand the true benefits of our product, and to experience it first-hand with a dealer demo programme.
“That is why we will provide retailers with the necessary information for training, comprehensive technical support, and marketing incentives for high-street retailers.”
All retailers interested in the Authorised Dealer Programme should get in touch directly with the brand via einkauf@absoluteblack.cc.
