The awards were presented by either Madison bods or representives from Madison’s international brands.

All the winners got a plastic ‘tombstone’ trophy and a delish prezzie from the brand concerned. Rhode Gear – owned by Yakima – gave Edinburgh Bicycle some Yakima snow shoes. Sigma Sport got a Dura Ace chainset. JE James got a pair of rather special Sidney’s from RockShox. And so on.

Here are the winners:

Cycle Surgery – Best Aztec and Ridgeback dealer

Off Beat Bikes – Best Bell dealer

On Your Bike (Rob Chappell) – Best Blackburn dealer

Edinburgh Bicycle – Best Co-Pilot and Rhode Gear dealer

Merlin Cycles – Best DT Swiss dealer

Settle Cycles – Best Elite dealer

Alpine Bikes – Best Finish Line dealer

Velo Ecosse – best Fizik dealer

Evans – Best Giro and Shimano MTB dealer

Richmond Cycles – Best Kryptonite dealer

Cycle Care – Best Madison dealer

Leisure Lakes – Best Park Tool dealer

Yeovil Cycle Centre – Best Profile dealer

JE James – Best RockShox dealer

Hargroves Cycles – Best Vistalite dealer

Sigma Sport – Best Shimano Road dealer

Condor Cycles – Best Shimano SPD dealer

JD Bicycle Workshop – Shimano Outstanding Retailer award

CAPTIONS:

TOP LEFT:

Pete Melvin of Richmond Cycles gets presented with his limited edition Kryptonite Patriot lock from Peter Zane of Kryptonite (far right). In the centre is Madison’s Terry Bowles.

TOP RIGHT:

Off Beat Bikes with Gaetan DiRosa from Bell

BELOW1:

Ruth and John Hargreaves of JD Bicycle Workshop with Sato Yuasa, MD of Shimano Europe.

BELOW2:

Lindsey McDermid of Edinburgh Bicycle gets fresh with Elizabeth Wing of Rhode Gear

BASE:

Steve Swinton of Cycle Surgery (left) with Madison’s Richard Peploe