ZyroFisher has announced that 13 of its leading portfolio brands will exhibit at Rouleur Live 2026, offering UK and Irish cycling retailers, industry partners, and media exclusive access to upcoming product launches, athlete appearances, and key brand leadership.
The distributor’s showcase highlights recent portfolio expansions, including sole UK and Ireland distribution for SIDI SPORT SRL and the renewed partnership with BMC, alongside major innovations in road, gravel, hydration, and apparel categories.
Continental: WorldTour-Proven Road and Gravel Tyre Range
Continental will showcase its market-leading tyre lineup trusted by seven men’s and three women’s WorldTour teams, including UAE Team Emirates, INEOS Grenadiers, Uno-X, and Decathlon. Retailers can review the victorious Grand Prix 5000, Dubnital, Terra Competition, and the new Pogacar Collector’s Edition.
Hannah Ferle, Continental Road Product Manager, will present pro tyre setup strategies on the second event stage on Friday at 5:15 PM. Retailer meetings with Hannah can be scheduled in advance through ZyroFisher.
Sweet Protection: F1 Aerodynamics and Advanced Helmet Safety
Sweet Protection will feature its Scandinavian-designed helmet line at the Sweet Fit Station, including the Tucker III 2Vi® Mips. Developed alongside Formula 1 aerodynamicists and Uno-X Mobility Cycling Team riders, the model delivers peak aero performance for breakaways and sprints.
Panaracer: Gravel Gallery Sponsorship and Maddy Nutt Meet & Greet
As main partners of the UCI Gravel World Series, Panaracer returns with a dedicated stand and sponsorship of the Rouleur Gravel Gallery. The Japanese manufacturer will highlight its full GRAVELKING line and road tyre collection.
Rider Maddy Nutt will host a meet, greet, and signing session at the Panaracer stand on Saturday following her stage presentation, displaying her Traka 560 winning bike. Visitors can also enter to win Dirty Reiver entry tickets and GRAVELKING tyres.
Selle Italia: Custom 3D Saddle Tech and Athlete Appearances
Selle Italia presents the Unica personalised 3D saddle experience alongside the reimagined SLR benchmark saddle. The stand will feature special guest appearances by Maddy Nutt (Thursday, 7:30 PM) and Matteo Trentin (Friday, 4:15 PM).
SRAM & Zipp: Next-Gen Drivetrain and Carbon Wheel Tech
SRAM will highlight its latest advances in drivetrain, braking, and component technology on an updated interactive stand. Sharing the space, Zipp will feature its wind-tunnel-tested carbon wheelsets and components backed by a lifetime warranty.
TORQ: All-Natural Endurance Performance Systems
TORQ will display its evidence-based nutrition range made from natural, Fairtrade, and Organic ingredients. Tested by independent WADA-accredited labs, TORQ’s systems support road, gravel, and triathlon endurance disciplines, with samples available for visiting trade guests.
Bivo: Gravity-Flow Stainless Steel Hydration Solutions
Bivo brings NASA-engineered, stainless-steel hydration bottles to the show. Featuring a patented squeeze-free Gravity Flow system, Bivo offers sustainable, plastic-free performance hydration tailored for active cycling communities.
EVOC: High-Protection Bike Travel Bags and Luggage
Munich-based EVOC will display its award-winning Road Bike Bag Pro alongside updated bikepacking and travel collections designed for demanding transport conditions.
Spatzwear: Pinnacle Overshoe Debut
Founded by former pro Tom Barras, Spatzwear will launch its newest flagship overshoe at Rouleur Live, introducing advanced cold-weather protection designed to redefine winter riding gear.
MBwear: Italian Technical Cycling Apparel
Founded by ex-pros Tiziano Dall’ Antonia and Marco Bandiera, MBwear will preview its upcoming Summer collection and present exclusive Rouleur Live trade promotions showcasing “Made in Italy” craftsmanship.
SIDI: Exclusive UK & Ireland Distribution and New Product Launch
Following ZyroFisher’s appointment as sole distributor for SIDI SPORT SRL in the UK and Ireland, the Italian footwear pioneer will unveil a new shoe model on November 12th during the show.
BMC: Premium Swiss Performance Bicycles
Building on the recent distribution agreement renewal, Swiss manufacturer BMC will exhibit its latest high-performance road and gravel bike range developed inside the Impec Lab.
