Mohawk’s UK has appointed Neil Halcrow as Brand Specialist, a move the company says further strengthens its commitment to supporting brand partners and retailers across the UK market.
Neil Halcrow said:
“I’m super excited to be joining the team at Mohawks UK as Brand Specialist and looking forward to working with some amazing brands, including Pivot Cycles, ENVE, SILCA and Wolf Tooth. Mohawks has built a fantastic reputation for representing premium brands and supporting its retail partners, and I’m excited to be part of the next stage of that journey.
I’m particularly looking forward to developing our events and training programmes across the UK and Ireland, helping retailers deepen their product knowledge and creating more opportunities for consumers to experience these outstanding brands firsthand. Working closely with both our retail network and end consumers, while supporting initiatives such as the dedicated Pivot demo programme, is something I’m incredibly passionate about and can’t wait to get started.”
Neil joins Mohawk’s UK with a wealth of experience from across the cycling industry, bringing extensive knowledge of premium cycling brands, retail relationships, rider engagement, and market development. In his new role, Neil will work closely with Mohawk’s brand partners and dealer network to help drive growth, enhance customer support, and create more opportunities for meaningful brand engagement.
Jamie Mitchell, General Manager of Mohawk’s UK, added:
“Neil joining us as Brand Specialist will further support our commitment to both our retail partners and the brands we represent. We want our customers to have every opportunity to engage directly with the brands we work with, creating stronger relationships and better experiences for riders.
Neil will be working particularly closely with Pivot Cycles, where we will be launching a full-time demonstration programme to support our partner stores across the UK. This investment will enable more riders to experience the product first-hand. Neil’s experience, energy and industry knowledge make him the perfect addition to our team and we’re delighted to welcome him to Mohawk’s.”
Neil’s appointment reflects Mohawk’s continued investment in people, brands and retailer support as the company looks to further strengthen its position as one of the UK’s leading cycling distributors.
