Belgian Cycling Factory (BCF) has announced the appointment of its first eight international distributors for Nukeproof, marking a significant milestone in establishing the brand as a key global player.
As part of its strategy to accelerate Nukeproof’s international expansion, BCF has confirmed the following distributor partnerships:
- Czech Republic / Slovakia / Poland / Hungary – Zookee
- Ireland – CaraTrade
- USA – Zeitbike
- Canada – ARG Sports
- Slovenia – A2U
- Turkey – All That Ride Sport
- Romania – Mondo Frames Distribution
- Vietnam – RidePlus
Russell Merry, General Manager at Nukeproof, said:
“We are delighted to appoint our first eight international distributors for Nukeproof. Several of these partners already represent other BCF brands and have long-standing relationships with us, while others mark entirely new collaborations. We are excited to welcome them all into the BCF family.
Our new partners will make the full Nukeproof range available across their respective markets through hundreds of independent bicycle retailers, ensuring the highest level of service for both existing fans and new riders. This will include an all-new range of ‘Tracker’ opening price-point hardtails, officially unveiled at the recent Velofollies Show, making the brand more accessible to a wider segment of riders.”
Jochim Aerts, Founder and CEO of Belgian Cycling Factory, commented:
“Since relaunching Nukeproof in November, the response from riders, retailers, and distributors has been exceptional. Combined with our ambitions to compete at the highest level of World Cup Downhill with Nukeproof Axess and XCO with KMC Nukeproof, the level of international demand is extremely encouraging.
Partnering with strong local distributors who truly understand their home markets is the right way to bring Nukeproof back to where it belongs. As an independent, family-owned business, BCF has made a clear commitment not to compete with its customers by selling directly to consumers. This retailer-only approach strongly resonates with distributors and dealers seeking premium brands with global reach and a sustainable, long-term vision.
With BCF, we are actively reinventing bike distribution through a rider-retailer-centric model that creates value for every party involved — from distributor and retailer to, most importantly, the rider. Ultimately, rider satisfaction is the foundation for durable, long-term relationships in our industry.”
To learn more about Nukeproof distribution opportunities, please contact distributorsales@cyclingfactory.be
