Carradice has announced the official launch of the brand’s new website, as well as sharing positive news about business growth.
In sharing the news, the brand highlights that “Following a soft launch in November 2025, early results have been extremely positive, with year-on-year sales up 20% to date”.
The new platform “reflects Carradice’s refreshed brand direction — blending its long-standing British cycling heritage with a clear focus on modern adventure and lifestyle riding”.
Growth driven by the successful introduction of key new product ranges:
With three new lines, the business has expanded its offering and appeal, whilst retaining the core values and focus which its established customer and fan base know and love the brand for.
- Carradice Adventure Range — waterproof, durable luggage designed for bikepacking and touring
- Bagman Rack Range — lightweight saddlebag support racks engineered for stable load-carrying
- Limited Safari Range — a special-edition collection celebrating Carradice’s iconic heritage
These ranges have been reimagined and relaunched with direction and development by Insight Consultancy, supporting Carradice’s brand repositioning and commercial strategy.
Introducing Field Green – A new colour for the Carradice Heritage Range
“Inspired by the landscapes that shaped Carradice from the very beginning,” Field Green is the latest addition to the Heritage range.
The launch announcement points out that “Rooted in the colours of hedgerows, bridleways, and open countryside, Field Green reflects the practical origins of Carradice — a colour chosen not for fashion, but for use. Subtle, timeless, and unmistakably British, it sits naturally alongside traditional materials and classic designs”.
Critically, we’re also told that Field Green is “Crafted using the same proven fabrics, fittings, and construction techniques that define the Heritage range, Field Green brings a fresh look while staying true to what Carradice has always stood for: durability, function, and longevity”.
“Whether fitted to a well-used tourer, a daily commuter, or a bike built for the long way round, Field Green feels immediately at home”, says Edward Kingston, Head of Business Development at Carradice.
Available across our best-selling Heritage products to consumers on the 14th February its already being delivered to our key resellers in the UK, Europe and Japan.
For trade sales and new accounts: edrmk@insight-sales.co
