While several international cycling businesses continue to struggle, a fourth-generation bicycle entrepreneur has “enjoyed four years of growth with flexible and reliable Dutch production”.
Winwheelz, a Dutch bicycle assembly company founded by fourth-generation bicycle entrepreneur Pim de Win, offers an answer to unpredictable production chains and enables brands to produce locally.
- A growing company, Winwheelz, “strengthens confidence in the Dutch manufacturing industry and demonstrates that local assembly can be both job-creating, profitable, and scalable”.
- This unconventional model “responds to the growing market need for flexibility and reliability, especially now that overseas production is increasingly failing to meet expectations”.
A contemporary production vision
Winwheelz is in the spotlight for its exceptional approach to bicycle production in the Netherlands, responding to the demand for shorter delivery times, lower transportation costs, and fewer errors in costly deliveries. Their corporate structure allows them to assemble small to medium-sized batches of bicycles, distinguishing themselves by their flexible response to specific customer needs.
“Where large players are forced to withdraw, we’ve been expanding for four years,” says Pim de Win, founder of Winwheelz.
Economic perspective and growth
Founded in 2019, the manufacturing company achieved a turnover of €3.2 million in 2024. With expected growth to €5 million in 2025 and €10 million in 2029, Winwheelz positions itself as economically strong and self-sufficient. The company’s strength lies in its ability to operate without external financing, resulting in a sound financial foundation and scope for further investment in growth and development.
Innovation and sustainability
Winwheelz’s success is partly due to its efforts not only to offer services for others but also to invest in its own high-margin, niche brands. Innovations such as lightweight folding bikes, affordable, high-quality e-bikes, and delivery bikes demonstrate the company’s determination to contribute to the future of urban mobility.
“Our vision is clear: we don’t just build for others, we also create strong, proprietary brands,” says De Win.
Looking ahead: meeting growing demand.
The increasing demand for local assembly and reliable production is driving Winwheelz to further scale up its capacity. To serve customers even faster and more consistently, the company is expanding both its production capacity and staffing. This includes a small, highly efficient assembly line, more specialised mechanics, and strategic partnerships that further shorten lead times.
“We’re growing with the market,” says De Win. “But above all, we’re growing to offer our customers the certainty they seek in these times. Anyone interested in joining us is welcome for coffee and sausage rolls.”
About Winwheelz
Winwheelz B.V. is a Dutch company with a rich family history spanning over 120 years in the bicycle industry. Founded by Pim de Win, who rose from shop assistant to mechanic to successful entrepreneur in the bicycle industry, the company strives to revive high-quality bicycle production in the Netherlands.
With a focus on sustainable growth, reliable production methods, and flexible capacity, Winwheelz positions itself as the ideal partner for bicycle and e-bike brands that value local production.
