Brandon Cyclesports has announced a new UK distribution partnership with Tru-Tension for its cycling product range.
The partnership with Dragons’ Den-winning manufacturer, Tru-Tension, is a move they say marks a significant expansion of Tru-Tension’s cycling portfolio across the UK market, strengthening availability for retailers and riders nationwide. Brandon Cyclesports will serve as the UK distributor for Tru-Tension’s full cycling product range, including its industry-leading lubricants, cleaners, and patented tools used by top athletes and everyday cyclists alike.
Tru-Tension, a trusted name in the cycling maintenance sector, is known for products such as the Tyre Monkey, Grime Guard, and its range of tungsten-infused lubricants.
“Tru-Tension is a truly attention-grabbing brand, and the marketing behind the product has really stood out to us,” said Hamish Brandon of Brandon Cyclesports. “The product quality is excellent, and I’ve been hugely impressed with everyone on their team.
“It’s refreshing to work with such a highly motivated, customer-service-driven business. Tru-Tension shares our passion for further expanding into the cycle industry, and their commitment to working closely with us as their distributor matches our own desire to build strong partnerships with all our suppliers.”
Brandon Cyclesports brings exceptional industry expertise and a deep understanding of the UK market. We’re excited to be working with Brandon Cyclesports as they expand their long-standing motorcycle distribution expertise into the cycling market.
Their knowledge of performance-driven maintenance products and established trade relationships makes them an excellent partner as Tru-Tension continues to meet growing demand within the cycling sector – Charlie Porter of Tru-Tension
With immediate effect, retailers can now access the entire Tru-Tension cycling range through Brandon Cyclesports, benefiting from improved availability, streamlined ordering, and comprehensive customer support.
For all trade and retail sales enquiries regarding the Tru-Tension cycling range, please contact the Brandon Cyclesports sales team: Email: info@gobrandon.com or Phone: 01450 373 333
