BikeBiz Bicycle and cycling retail news
The latest issue of BikeBiz magazine is now online. Read the August 2025 Digital Edition of BikeBiz now!
The August issue is a special one for us, it represents months of tweaks, changes and updates. We’ve been working behind the scenes to redesign the magazine to reflect the changes happening within BikeBiz. There’s more to come!
In this issue, we hear from you and find out how 2025 is going so far across different parts of the industry. We delve a little deeper behind the scenes with Moon Cycling, Eovolt and Pirelli, take five to chat with Hiplok and find out what the future holds for Yamaha.
We also hear from Peter Eland of the Bicycle Association, Laura Laker on fake e-bikes and celebrate 30 years of distribution with Zyrofisher, visiting them at their Darlington HQ to talk past and future.
Plus, we have our sector guides, which include new products, mountain bikes, accessories and clothing and winter accessories and clothing.
Click the page numbers below to head directly to each feature.
NEWS HUB
7: The latest news from the cycle industry.
FEATURE
10: Wesley Shuen, Head of Growth Sales and Marketing at Moon Cycling, discusses the brand’s journey.
BRANDS
14: Simon Cox sat down with Fabio Marzola, Division Manager of eBike Drive Units & Systems, to talk about the future of Yamaha.
FEATURE
18: We ask ‘how has 2025 been for you so far’ to people across the industry to gauge how this year is going.
ADVERTORIAL
22: IAA Mobility shares insights into what this year’s show has in store.
OPINION
24: Peter Eland, Technical & Policy Director for the Bicycle Association, outlines how the industry-led e-bike safety assurance scheme is taking shape.
FEATURE
27: We visit ZyroFisher’s HQ in Darlington to find out more about the people behind the business as they celebrate 30 years of distribution.
INTERVIEW
32: BikeBiz talks to Eovolt about the rebrand to UTO and what this means going forward.
36: Samuele Bressan, Head of Global Marketing of the Cycling Division at Pirelli shares insights into the brand.
OPINION
41: Tandem Group shares how they have positioned themselves at the forefront of the junior cycling category.
46: Laura Laker delves into the issues with fake e-bikes and what’s happening within the industry.
BRANDS
49: Simon Cox takes five to chat with Hiplok Co-Founders John Abrahams and Ben Smith
New products and sector guides, including new products (53), mountain bikes, accessories and clothing (57) and winter accessories and clothing (65).
