BikeBiz Bicycle and cycling retail news
7mesh Cycling Apparel has partnered with 7Blåner, an outdoor distributor with over 15 years of experience in the Norwegian market.
The distributor’s portfolio of brands already includes Rocky Mountain, Cane Creek and Evoc.
7Blåner’s managing director and co-founder Trygve Sande said: “Riding bikes, however you do it, is an outdoor sport.
“Working with outdoor brands for more than 15 years, we were very excited to see a brand bringing outdoor quality and function into bike clothing.
“To us, 7mesh represents bike clothing done right. We are very proud to represent 7mesh in Norway.”
The 7Blåner team will work directly with newly-appointed 7mesh general manager EMEA John Zopfi.
He said: “We’re very pleased with 7Blåner as our distributor in Norway.
“The team has all the ingredients and experience needed to make 7mesh a big success in the Norwegian market.”
