Canadian technical apparel brand 7mesh has announced the addition of Thomas Weiss as strategy consultant for Europe, primarily focusing on the GAS (Germany, Austria, Switzerland) region.
With extensive experience in the cycling and outdoor industry, Weiss brings over three decades of expertise in global brand, category, and product management.
From 1998 to 2019, Weiss played a key role at Gorewear, specialising in cycling, running, and light & fast outdoor activities, helping drive long-term growth and profitability. From 2020 to 2024, Weiss worked with Spectre Garment Manufacturing, “fostering innovation and strategic partnerships for premium outdoor apparel brands with a focus on global Innovation & Key Account Management”.
At 7mesh, Weiss will focus on the GAS region through strategic partnerships, ultimately driving brand awareness, revenue growth and long-term business success. Additionally, he will play a key role in scaling the local organization to support the brand’s expanding presence in the market.
“7mesh is an innovation and product-driven brand with exceptional passion and dedication to set a new
standard for performance apparel,” said Weiss. “Every product carrying out the 7mesh logo is a masterpiece of craftsmanship. I am proud to be part of the team realizing the exciting growth opportunities for the 7mesh brand globally.”
“Expanding 7mesh’s presence in Europe is a key long-term focus for us, and Thomas Wiess brings the expertise and leadership to make a real impact in the GAS region,” said Andrew Sherry, 7mesh VP of sales. “His deep industry knowledge, strategic mindset, and passion for innovation align perfectly with our brand values. We’re excited to have him on board to help drive long-term success in this critical market.”
With this strategic addition, 7mesh seeks to strengthen and reinforce its commitment to delivering “performance apparel” while expanding its footprint across key European markets.
To learn more about 7mesh and explore the range, UK retailers should contact their Lyon Cycle account manager or the Lyon Cycle head office sales team.
