BikeBiz Bicycle and cycling retail news
British Columbia’s 7mesh Cycling Apparel is expanding its European footprint with new distribution in the Benelux, France, and Italy.
In the Benelux, 7mesh will be represented by Flow Sports Agency. Led by Tom Eijssen, the agency will introduce the brand’s line of all-weather technical apparel to cyclists.
Studio Zeta will represent 7mesh in both Italy and France, where Isabelle Costantini and Alessandro Lazzara will add it to the range of brands.
Both agents will work closely with 7mesh general manager EMEA John Zopfi. He said: “I’m looking forward to work with Tom, Isabelle and Alessandro, and support them to introduce 7mesh apparel to their markets. I’m certain that there are many riders who’ll gravitate to the combination of design, performance, and beauty which goes into every piece of 7mesh apparel.”
