50cycles to become sole distributor of BH in UK

UK e-bike retailer 50cycles, based in Loughborough, will become the sole distributor for BH’s e-bike and sports range in the UK.

50cycles founder Scott Snaith said: “BH as a brand has a cult following in Europe and there’s a growing number of devotees here in the UK who cannot wait to try the latest models. This season’s e-bike range is the strongest line up we have seen in 15 years of business.

“If you’re not already familiar with BH, I would urge you to get acquainted as its dedication to precision quality is second to none. BH is well known for its cutting edge road bikes, but we’ll be showcasing some of its much-sought after performance trail bikes, commuters and tourers – all part of BH’s e-bike range.

“We’re delighted to become the sole distributor for BH e-bikes in the UK and we believe it’s a partnership worth between £10 million and £20 million over the next four years, with the potential to become market leaders in year five across both the e-bike and sports range. I hope that’s going to make everyone in the industry sit up and take notice because we’re here to revolutionise the market as we work with closely with BH to improve what feels like a disjointed industry.”

Some of the bikes that will feature in 50cycles’ BH range include the full-suspension ATOM-X Carbon Lynx 6 PRO-SE, which comes with Fox forks and a 720Wh battery and the latest Brose S Magnesium Motor. The ATOM-X Cross-Pro is a commuter, touring and courier e-bike which has an optional GPS tracking device and a purpose built smartphone app, and the folding Easygo Volt features a high performance 250W rear motor as well as four assistance levels.

Snaith added: “We will disrupt the e-bike industry in the UK by resolving the current supply chain issues by closely working with BH to ensure that we all operate a lot smarter not harder. With some rival retailers it’s not uncommon for customers to wait 11 to 12 weeks between purchase and delivery. To me that’s a disgrace, and we want to give the market a kick up the rear.

“We want our customers to have the best possible experience, from ordering to the first ride, and a big part of that is delivering their bike as quickly as we possibly can so they can get out there and start enjoying it.”

Snaith and 50cycles has stores in Loughborough, Twickenham and Shoreham, West Sussex. Last year it launched its own creation, Toba, an e-bike which generates cryptocurrency tokens that can then be redeemed for goods and services worldwide.