2×2 to launch new brand at Active Bike

2×2 Worldwide has signed up to the new Active Bike and Triathlon Show and will reveal a new, as yet undisclosed, bike brand at the event.

2×2 – official licensee of Land Rover Cycles and producers of MAD Phase Cycles – picked the show as the first time to show off its new brand at a key time of the year, according to 2×2 Worldwide sales director Scott Hillyard:

“2×2 Ltd is very pleased to be involved with the first Active Bike Show and we see the show as the perfect vehicle to launch our new brand, and showcase our existing brands, to our target audience. The timing of the show was critical in our decision to launch as it is right at the start of the summer season when many recreational cyclists will be making their biking purchases.

“We are very excited about the new brand as it is an excellent fit with the visitor profile of the show and we will be announcing more details very soon. All we can say is that this established bike brand features some of the most versatile and innovative bikes available in the UK.”

Brompton has also signed up to the Active Bike and Triathlon Show, which takes place on April 21st to 24th at London’s ExCeL centre.