BikeBiz Bicycle and cycling retail news
2pure has picked up the exclusive distribution rights for Tate Labs, manufacturer of the Bar Fly GPS, iPhone and computer mounts.
Experiencing encouraging growth from the road products in their recently widened portfolio, 2pure is planning to capitalise on this and provide its dealer base with increasingly diverse and fresh product offerings, it said.
Stock will be available from June 3rd.
"Tate Labs have been great to deal with, they listen intently to the market and want to find innovative solutions. We have a lot in common which makes them a great fit for our business," explained George Bowie of 2pure. "With more and more riders using electronic products on their bikes, there are new sales opportunities to satisfy the consumer demand for innovative solutions to computer mounting problems. Bar Fly are the leading range of products within this category."
Kris Lunning from Tate added: "The Tate Labs team is excited to partner with 2pure to deliver the original out front mount The Bar Fly, to dealers in the UK. Get Centered and put your Garmin where you can see it. The Bar Fly, Available Now from 2pure."
