BikeBiz Bicycle and cycling retail news
2pure has merged with Chocolate Distribution, adding Clement, Kinetic, Paceline Products (Chamois Butt’r) and Rolf Prima to the 2pure distribution portfolio.
The road focused brands are set to strengthen the distributor’s offering in the category.
“We have a very clear vision of what 2pure needs to be focused on to ensure that we are still thriving ten years from now,” explained 2pure founder George Bowie.
“We had to carry out some soul searching when making the decision to extend our portfolio as it challenges one of our core values, that said, several of our other core values and our core purpose support this change and it is important that we continue to evolve and add value to our customers and brands.”
According to 2pure, its core purpose is ‘to build business by adding value in ways which improve the experience of all participants in every interaction’.
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