BikeBiz Bicycle and cycling retail news
2pure has announced that nutrition brand Mulebar will join its portfolio of brands.
2pure managing director George Bowie commented: “Having been long-term fans of the brand and their creative flavours, it is great news we can now offer even more nutrition brands to our dealer base. We understand the importance of offering the best selection of products and brands to our retailers allowing them to see us as a solution provider. We are excited to be able to offer Mulebar to our customers along with our complementary brands.”
Denis Gargaud, Mulebar CEO, added: “The UK market is very important for us not only because of its size. This is sentimental for us as a brand is born in the UK and is produced in the UK. We feel we have found the right partner with 2pure to spread out values to this important market. We are also seduced by the human size of the company which fit with our organisation. Exciting time for the brand as the look as recently changed.”
Mulebar products will be in-stock by the end of this week and is currently available to order now on the 2pure B2B website.
