12 million bikes expected to be used on UK staycations this summer, research says

The UK will experience a biking boom this summer as millions of families turn to staycations for their summer holidays – according to research released by cycleGuard, part of Thistle Insurance.

The research, conducted by Opinium, found that almost two-fifths of UK adults (39%) are planning a summer staycation this year, with this rising to almost half of those aged 18-34 (47%). Of those planning a trip, 44% said that they or someone in their party will be taking or hiring a bike whilst on the trip, most notably their partners (28%) or children (15%). With this in mind, there are planned to be 12.4 million bikes being used on staycations across the UK this summer, with those cycling using on average two bikes per trip.

“This is going to be the summer holiday of cycling,” said Alex Bennett, director of Thistle Insurance. “With the weather finally turning, schools about to break-up and families desperate to get a break there is no doubt we’re about to see far more bikes around and for all the fun and fitness this will, unfortunately, bring with it an increase in damage, accidents and theft as a result.”

According to the research, 23% of those planning to cycle themselves have not done so on staycation before. This figure increases to 31% of children cycling for the first time and further still for first-time partners (35%).

The research also found that almost half (49%) of those on staycation will not take out insurance. This figure rises to almost two-thirds of those aged 55+ (64%). According to the data, 25% of those planning on cycling will rely on health insurance with less than a fifth (18%) having bike insurance in place.

Bennett added: “Given we’re going to see many more cyclists on the road – many of them children and first-time riders, the lack of appropriate insurance is worrying. Many policies might cover injury, accident or bike theft so this is something we would urge holidaymakers to reconsider to avoid a potentially expensive and unwanted surprise at the end of their trip.”

The Lake District is expected to see the most amount of cycling staycationers with 15% holidaymakers heading there. This was followed by Wales and Cornwall (both 14%).

Read the July issue of BikeBiz below:


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