ZyroFisher announce addition of Bont Cycling to Fisher portfolio

ZyroFisher has today announced a new distribution deal with Bont Cycling that will launch at Core Bike 2017.

Australian brand Bont has been pioneering the latest technology in carbon-based footwear since the brand’s inception in 1975, with innovations aimed at rider performance and monocoque designs for increased support and power transfer.

Bont will be serviced exclusively in the UK and Ireland by a highly experienced team of territory account managers; Tim Bayley will lead the team as brand manager.

Chief executive officer at Bont Steven Nemeth commented: “As the leading distributor of cycling parts, accessories and clothing, ZyroFisher are perfectly placed to grow our brand in the UK and Irish markets. We look forward to launching a number of new products to market this year; we’re excited to work with ZyroFisher to fulfill our potential.’

Commercial director at ZyroFisher Ian Calvesbert added: “We are thrilled that Bont has decided to appoint ZyroFisher as their distribution partner in the UK and Ireland and are looking forward to adding value to Bont’s proposition. As a leading manufacturer of performance cycling shoes across the globe, Bont’s innovative range will enable retailers to enhance their in-store experience and drive sales.”

Initial stock will be available from ZyroFisher from late February 2017.