Xbox One vs PCs and Instagram fraud – News from around the web

Avid Instagram users should beware an Instagram-based scam purporting to be an offer from River Island and Jack Wills. Instagram followers were promised a £50 gift card for reposted a specific image and hashtag, despite neither of the brands creating the offers. Instead it was a ruse to generate followers for a copycat account.

Read all about that on Mobile Entertainment.

Remember the good old days? Grammy Award-winning audio engineer and music producer Ian Dowling has been warning of the dangers of nostalgia and the need for the audio world to look forward rather than rest on its rose-tinted laurels.

The full opinion piece can be found on Audio Pro International.

With the world of video gaming gearing up for a huge PlayStation 4 and Xbox One-shaped battle this year, the PC gaming market has insisted that it has the chops to measure up to the warring consoles which are both launching in Q4 2013.

Read more on that story on PCR.

This opinion piece warning of the pitfalls of celebrity promotion of brands on Twitter is highly relevant to the wider world of marketing and retail. Channel 4’s Dispatches programme ‘Celebs, Brands & Fake Fans’ set up an undercover sting to expose how celebrities were endorsing products in exchange for freebies.

Read about the further perils of social media marketing on ToyNews.

How do you monetise apps? A case study from the team behind children-targeted ‘The Amazing Adventures of Miss Balloniverse’ and ‘Justin’s World’ apps takes you through the development of apps and all the pricing/user base difficulties they faced.

Read the case study on Licensing.biz.

Elsewhere, music aficionados will be well aware of Creation Records founder Alan McGee…but they might not be so familiar with the news that he has turned down a six-figure salary with publisher Warner Music.

Read more on that on Music Week.