Ultra Sport Europe partners with cbdMD in UK and Ireland

Ultra Sport Europe has announced its newest partnership with U.S. based consumer CBD brand cbdMD.

“We always look for a point of difference when considering a new brand,” said Gordon Way of Ultra Sport EU. “There are few that actually meet our criteria but cbdMD, for us, is a no brainer.

“Of course, we were intrigued by the fact that it’s the first CBD company to be listed publicly on the New York Stock Exchange, but what impressed us the most was its approach to manufacturing and developing products. Of course, it also helps that its target audience is right in our area of expertise. It’s a natural fit.

“We get offered brands all the time and there are few that impress us as much as cbdMD. Everything is in place – the product, the marketing, the commercial strategy, and a great team based in the U.S. From start to finish, this deal has taken just a few short weeks to complete. We’re excited to get going with cbdMD.”

Ultra Sport EU is a specialist sports distributor selling to retailers around the UK, Ireland and beyond. Operating out of an HQ in Castle Donington, it serves independent and chain retailers of all sizes.

Thierry Way, who will be taking responsibility for cbdMD, said: “This is a great proposition for our retailers and our athletes alike. We’re inviting anyone interested in getting involved to get in touch – whatever market, whatever sport, there is a great opportunity to bring your customers and followers a safe, premium quality, CBD product. We are in the process of assembling our U.K. sales team and athlete programme.”

If you are interested in finding out more about cbdMD contact Thierry Way at 01332 813 150‬ or email thierry@ultrasporteu.com‬‬.