Trek absorbs Gary Fisher brand

Trek Bicycle and bike pioneer Gary Fisher have announced the Gary Fisher Collection, a line of Trek bikes that will replace the standalone Gary Fisher brand. The Collection will be distributed exclusively through Trek retailers.

The move dramatically expands exposure for Gary Fisher Collection bikes, which will now be available in eight times more retail outlets around the world and seen by ten times more internet viewers.

“This makes sense. I love this strategy,” says Gary Fisher. “I’ve been working with Trek on the Fisher Brand since 1996, but this puts me right in the middle of the best team of bike people. I can now bring my ideas to Trek, number one bike brand in the world. Better bikes and more people on those bikes. I love it.”

Trek president, John Burke added: “2010 has been a fantastic year for both Trek and Gary Fisher bikes. But we weren’t taking full advantage of the incredible resource we have in Gary Fisher, the man. We realised we could bring Gary’s ideas to many more people by creating the Gary Fisher Collection.”

The Gary Fisher Collection will give Trek retailers access to a unique product lineup of 29ers, Dual Sports, alternative road and pavement bikes.

Trek director of product, Joe Vadeboncoeur, sums up the bikes this way: “I used to be the Fisher product manager. I’ve been around Gary’s ideas for a long time. This is the strongest lineup of Fisher bikes I’ve ever seen. Trek’s full involvement has only made them stronger. Model year 2011 will be our best year for Fisher ever.”

Trek’s Fisher Collection is online at www.trekbikes.com/fishercollection.