Whyte Bikes has announced a raft of new appointments and internal promotions. This investment in its team includes two new…
Whyte Bikes will always be synonymous with performance mountain bikes, but 2024 will see them engage with a wider audience.…
Whyte Bikes, the award-winning UK bike brand, has announced that Nikki Hawyes, formerly from Cannondale, will take up the role…
Evans Cycles is to start a commercial partnership with bike brand Whyte. Established in 1999, Whyte is a British bike…
Whyte Bikes has unveiled its latest e-MTB innovation, the new and improved e-160. The new version of the e-160, which…
Whyte Bikes has appointed Ed Culley as chief executive and Christina Sartori as chief marketing officer. Following its strategic partnership…
Whyte Bikes has appointed Mike Sanderson as senior product manager. Working with Whyte’s product and design teams to continue the…
Whyte Bikes has partnered with specialist investment firm Cairngorm Capital Partners LLP. This partnership will allow the British bicycle manufacturer…