Challenge Tires has announced Andy McAteer as the new brand manager for the UK and Ireland. McAteer will be supporting…
DMR Bikes has has warned consumers of a fake direct-to-consumer website that has appeared. The British mountain bike, jump bike…
Cambrian Tyres has appointed Upgrade Bikes as its wholesale partner to work alongside them and build the Goodyear brand to…
Mark Noble has joined Upgrade Bikes, the Sussex-based distributor and home of house brands DMR and KinesisUK, as head of marketing.…
Upgrade has been appointed the distributor to the UK bike trade for Black Mamba nitrile workshop gloves. The industrial strength…
Lezyne has introduced a new category of bike security to its extensive accessory line, with three new products. UK distributor…
Upgrade Bikes has announced that it will cease being the UK distributor for Pivot Cycles from 1st July 2022. Upgrade…
Upgrade has six brands that joined its well-established portfolio since the last CORE bike show so there will be plenty…
Effetto Mariposa has unveiled a new line of cleaning and lubricating products. The products are Allpine Light – a biodegradable…
DexShell has joined forces with Upgrade Bikes for its UK bike trade distribution. Over the past few years, DexShell has…