RockShox has introduced the new SID collection, including the SID SL Ultimate, the SID SL Select, the SID Ultimate, the…
ZyroFisher has refreshed its SRAM offering as it looks to drive support to IBDs. The UK distributor wants to make…
SRAM is joining the global effort in supporting International Women’s Day on 8th March by outlining its commitments to pursue…
"This amazing activation will see 50 lives changed by providing a bicycle to those who have only ever walked"
The 2020 roster consists of 16 riders from ten different countries
Including the 35mm carbon riser bar, the 35mm carbon DH riser bar and the 31.8mm carbon riser bar
"We’re all about supporting the independent bike dealer, and this programme is designed to do just that"
The donations page is now open and will close on 31st December
His new role comes after four years as a core member of the SRAM marketing and communications team in Europe