State Bicycle Co has unveiled a new collaboration with The Simpons for a new limited edition collection.
The range consists of three limited edition collections of complete bikes and framesets featuring one of the three iconic designs; the Bart and crossbone, the Springfield character wrap, and the colour block.
Each collection has its own line of apparel to match, which consists of a cycling bib, jersey, socks, and cap. In addition, limited edition jerseys featuring iconic characters such as Otto Mann and Itchy and Scratchy will be offered later this year, as well as accessory collections inspired by doughnuts which range from saddles to bottles and backpacks.
“We could not be more excited to partner with The Simpsons brand. The TV show has been part of popular culture for so long and we feel the partnership will have emotional value to our customers,”
says co-founder of State Bicycles Mehdi Farsi.
“We look forward to rolling out the line and celebrating the collection worldwide with both the core fans and the cycling culture.”
SVP of Fox Consumer Products EMEA Sandra Vauthier-Cellier added: “We are delighted to partner with State Bicycle Co on this stylish urban cycling collection. The unique designs are a mix of both subtle and direct references from The Simpsons, making the eye-catching and contemporary product range ideal for both fans and cyclists alike.”
The new collection is available now, for more information visit the State Bicycle Co website here.
Apex has announced a new distribution partnership with Daysaver tools. Daysaver are a Swiss brand…
Enve Composites has been sold by Amer Sports to PV3, a Utah-based private investment firm.…
Urban mobility specialist Tern has launched the very first Bosch-powered e-bikes into the Taiwan market.…
Saddleback has announced the launch of a new direct-to-consumer (D2C) UK-centric website, Sportful.co.uk, taking the…
UNNU Ltd has announced it is now the exclusive distributor for Nuun Hydration in the…
Bike shops and cyclists alike are preparing to take part in Local Bike Shop Day…