Whereas most retailers go to York Rally to shift obsolescent stock nothing wrong in that, its wall to wall bargain hunters Cycle Heaven of York and Edinburgh Bicycle Co-op opted for the brand-building treatment.
The Cycle Heaven hand-painted, hand-cut stand is folksy in its appeal, yet innovative with it. The Edinburgh Bike Co-op is just like the shop: sharp, professional and well-presented. The in-house designed graphics, display boards, t-shirt holders and e-mail capturing iMac were having their first outing at the Festival.
Top marks to both stands.
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