Powabyke celebrates 10th anniversary

In the year of Powabyke’s 10th anniversary in the business, MD Nick Child has told BikeBiz how tough it was to convince the doubters, and just how much things have changed to electronic bikes.

Child told BikeBiz how difficult it was to create a dealer base in the early days of the company: “In 2000 and 2001 we were visiting dealers and introducing the concept of e-bikes. 70 per cent of the time we were refused entry on account of the bikes looking awful and were told that only ‘a overweight nut job’ (as one dealer put it) would buy an electrified bike.”

But things have changed dramatically for Powabyke, which now serves an increasingly attractive deal for bicycle retailers: “Obviously we have gone out of our way to create in the X-Byke a dealer friendly product. It’s also very profitable when compared to your average complete bike sale.”

To read the rest of the interview head over to our Interviews and Features section, or click here.