Categories: News

Nude cyclist wins motoring PR award

The AA’s "Think bike" viral video has won the in-house automotive category at the 2015 PRCA Awards. The awards took place tonight at the London Hilton on Park Lane.

The Public Relations Consultants Association’s awards night was a black-tie event. Accepting the award was Edmund King, AA’s cycle-friendly president.

The video features a nude cyclist and highlights that motorists should "think bike".

BikeBiz

Recent Posts

Apex Distribution to supply Daysaver tools

Apex has announced a new distribution partnership with Daysaver tools. Daysaver are a Swiss brand…

11 hours ago

Amer Sports sells Enve Composites to private investment firm

Enve Composites has been sold by Amer Sports to PV3, a Utah-based private investment firm.…

12 hours ago

Tern introduces first Bosch-powered e-bikes into Taiwan

Urban mobility specialist Tern has launched the very first Bosch-powered e-bikes into the Taiwan market.…

19 hours ago

Saddleback announce Sportful goes D2C via dedicated UK website

Saddleback has announced the launch of a new direct-to-consumer (D2C) UK-centric website, Sportful.co.uk, taking the…

19 hours ago

UNNU to distribute Nuun in the UK and Ireland

UNNU Ltd has announced it is now the exclusive distributor for Nuun Hydration in the…

2 days ago

Retailers prepare to celebrate Local Bike Shop Day

Bike shops and cyclists alike are preparing to take part in Local Bike Shop Day…

2 days ago