Memory Map launches Digital Map Shop

Memory Map, the UK outdoor and recreation mapping service provider, launched its ‘Digital Map Shop’ at last month’s IceBike.

The new technology enables the user to select and download bespoke chunks of mapping to their PCs or PDA mobiles. The service has been made available at three price points –£25, £50 and £100, with each additional £25 buying a 25,000 kilometre squared chunk of fully highlighted trail mapping, including the latest info on Sustrans’ routes. The £100 Landranger package includes an additional 25,000 km2 coverage.

During an IceBike seminar Memory Map’s David Evans explained: “This service represents much more cost-effective buying than our previous discs, although the system still runs on the successful version five software.”

To use the service, buyers create an account online and choose the type of map required.

The software then allows users to draw around the area of trail needed and, once settled on their choice, they can download the map to a mobile device or laptop. When the customer runs out of DMS credit, top ups can then be bought from stockists or online.

The Digital Map Shop includes complete UK coverage, including Ordinance Survey Landranger and Explorer maps and aerial photography, as well as A-Z areas of Europe, America and Australia. Maps can be downloaded on the move for those with 3G or Wi-Fi capabilities on their mobiles.