Madison and Sportline confirm brands for iceBike*

Distribution specialists Madison and Sportline have revealed some of the biggest names to be making an appearance at the 11th edition of the annual iceBike* trade show.

The event will take place from February 21st – 22nd, and will return to the Arena:MK venue in central Milton Keynes, where the show will occupy the main space.

Shimano and PRO will once again feature heavily in the brand offering. New product lines, including the recently-released Dura-Ace groupset, the S-Phyre RC9 specialist cycling shoe, and the soon-to-be-stocked PRO Koryak Dropper seat post will make appearances, as well as a full range of items from both brands.

Pro-tour brands Park Tool and Lazer will both have a significant presence at iceBike*, with recent releases and exclusive products for retailers to browse. Representatives from Park Tool will be on hand to discuss the vast array of products the brand has on display and will offer advice for dealers on how to better utilise workshop space.

Australian brand Cycliq will make its iceBike* debut at the 2017 gathering. The new brand manufactures a range of unique lighting and HD camera combinations, which received a large amount of support and backing from a heavily publicised Kickstarter campaign earlier in the year. The Fly6 and Fly12 products will be on display for visitors to test and a brand specialist will be present to discuss the range.

Further announcements and brand confirmations will be released in the coming weeks; a full timetable of events and the floor plan are yet to be released. For more information on iceBike* 2017 visit the website here.