Customers of Madison and those interested in the up-coming Saracen Bikes launch have been invited to the distributor’s Milton Keynes warehouse to get a world first look at the revamped range, due for an early 2010 launch.
The brand manager, Simon Wild, will be on hand on each of the trade previews, which will now be held on June 30th, July 1st and 2nd, and also on July 7th, 8th and 9th.
Wild will talk dealers through the progress made since Madison acquired the brand early last December.
Wild said: “We have been working hard on developing a complete new look for the brand, as well as developing a whole new range of bikes. Madison is very excited about the future of Saracen and we can confirm the future of this brand will be put firmly back in the hands of the independent bicycle retailer and will not be offered through any other channel.
“Over the past six months we have been travelling the globe talking to new suppliers, finalising specs and working on new graphics. The new range will hit key price points whilst offering excellent value for money and strong dealer margins,” added Wild.
Dealers interested in registering for the Saracen preview should email saracen@madison.co.uk as soon as possible.
The BikeBiz jobs board helped filled more than 720 positions in 2023, and listings are…
7iDP has debuted the Holographic Limited Edition Series 1. The Holographic Limited Edition Series 1…
Pinarello has launched its new spring-summer apparel collection with a variety of garments designed for…
Hutchinson has announced the expansion of its gravel range with the introduction of the Caracal…
With concussion and head injury in sport the subject of increasing focus and research, professional…
The All-Party Parliamentary Group for Cycling and Walking (APPGCW) showcase returned last month. The event,…