Extra UK launches two new brands to UK market

Extra has announced exclusive distribution agreements with two new brands to the UK market, M2O industries and Tubolito.

M2O designs, develops and sells cycling endurance products globally, with a range including compression socks, active sport socks, performance hydration systems and anti-chafing skin care products.

Trent Fitzgibbins, founder of M2O, said: “Since launching M2O Industries we have been going from strength to strength, including sponsorship agreements with some of the world’s top Downhill mountain bikers and teams.

“It is great to have a distribution partnership with a company of equivalent calibre to provide M2O greater visibility and front of mind positioning within the UK market, I look forward to building a successful long-term relationship with Extra UK.”

Mark Greshon, head of brands at Extra UK, said: “When we first met Trent at Eurobike we were impressed with his enthusiasm and attention to detail and, after spending several months using M2O products, we know he’s put his money where his mouth is!

“Not only are M2O products excellent quality, they offer real-world benefits to riders and also a very good margin to dealers. We’re really looking forward to seeing where we can take the brand in 2019 and beyond.”

The standard full range of Tubo tubes covers 26 to 29 inch wheeled mountain bikes as well as 27.5 and 29 plus bikes.

The 700c road bike tubes are available with a 42mm or 60mm valve and are suitable for widths of 18-28mm.

John Harris, Tubolito brand manager at Extra UK, said: “We are extremely pleased to be bringing Tubolito to the UK market – we have all tested the tubes and have been beyond impressed with the new material that is used; ultimately making a super high quality, low weight innertube with unrivalled puncture resistance.

“These are an ideal alternative to lugging around unnecessary weight. Whatever your discipline, Tubolito has an answer.”