Categories: News

Decade Europe picks up Unit Clothing

Decade Europe will distribute Australian clothing label Unit from February.

Founded in 2002, the brand really shot to fame last year when sponsored BMX rider Jed Mildon pulled off a triple backflip during a jam organised by the brand. The label also supported BMX legend Dane Searls who died in an accident late last year. If you’ve yet to witness the Giants of Dirt series recorded by Searls before his untimely passing, have a look at the below video.

Paul Everest, founder of the brand commented: "I have something to say with my brand; it’s not just a logo machine that creates a profit-and-loss statement for its shareholders."

Matt Yeo, general manager of Decade Europe added: "As well as having some of the coolest designs out there, Unit Clothing is worn by the world’s best motocross, BMX and mountain bikers. It’s already massive in the USA and Australia, so we think it will be well received by action sports fans in the UK. We can’t wait to offer the range to dealers."

Decade Europe: 01792 469811

BikeBiz

Recent Posts

The top five jobs in the bike trade this week – 3rd May

The BikeBiz jobs board helped filled more than 720 positions in 2023, and listings are…

3 days ago

7iDP launches limited edition Holographic Series

7iDP has debuted the Holographic Limited Edition Series 1. The Holographic Limited Edition Series 1…

3 days ago

Pinarello unveils latest apparel collection for warmer weather

Pinarello has launched its new spring-summer apparel collection with a variety of garments designed for…

3 days ago

Hutchinson expands gravel range with new Caracal tyres

Hutchinson has announced the expansion of its gravel range with the introduction of the Caracal…

3 days ago

New head impact technology to help tackle concussions in sport

With concussion and head injury in sport the subject of increasing focus and research, professional…

3 days ago

Parliamentary Cycling and Walking Showcase returns for 2024

The All-Party Parliamentary Group for Cycling and Walking (APPGCW) showcase returned last month. The event,…

4 days ago