Raleigh’s Cyclelife retailer scheme has notched up its 120th store.
The firm revealed that its franchise partnership scheme has passed the milestone at its January dealer show.
"As was the case last year, January is the month when dealers tend to follow through on New Year’s resolutions to renovate their businesses," Raleigh MD Mark Gouldthorp told BikeBiz.
"During visits over the past few days, 15 candidates have signed up to become Cyclelife retailers – some who had been considering the change for some time, others who could see the support was there and were just waiting for our approval."
Raleigh confirmed that it has committed a large amount of marketing spend to support its clients this year. £50,000 has been set aside for a spate of national advertising beginning in March. Dealers were each asked to contribute £250 to the pot for 50 ads in various national newspapers including comprehensive dealer listings.
The scheme now has 120 registered dealers nationwide.
The full BikeBiz Raleigh show review is now online here.
For more information on Cyclelife opportunities, contact Paul Wignall on 01772 532665 or
email paulwignall@raleigh.co.uk
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