Giant, Specialized, Trek, Brompton…and now Cube.
The UK’s first and only dedicated Cube store is opening later this month in Durham, including the entire Cube range, including accessories and clothing.
It’s got its own website too. UPDATE: We’ve now got pics from the store here.
The brand said: "Since the tremendous growth of the brand this is the perfect time to enable the UK customer to enter the world of Cube completely."
The ‘brand/concept store’ phenonmenon has been underway for some time in the bike trade. We spoke to Specialized and Giant about it a couple of years ago and Brompton opened a store in Covent Garden a few weeks ago.
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