Categories: News

COMMENT: Has there been a better bike ambassador than Sir Chris Hoy?

I, like just about everyone else, thought I’d add my two-penneth about Sir Chris Hoy in the week of his retirement.

Why? Occasionally a sports star transcends the sport he or she works in to become a household name. Sometimes for all the right reasons too – ie what they achieved in their sport, rather than any off-the-field antics or scandals.

Sir Chris Hoy is a shining example of this. It’s his record on the track, including his six gold medals at the Olympics, that speaks for itself, but if you’re in any doubt just read some of the glowing words written and said about him online and in the papers following his retirement from international competition, announced yesterday. 

In addition to his sporting acheivements, the modest Hoy has been a great ambassador for cycling, a role he looks likely to continue – in one form or another – post-retirement.

To be fair, most of the Team GB cycle team have done great things for the image of cycling. Maybe someone’s been putting something in their Shredded Wheat.

I had the pleasure of briefly meeting Sir Chris last year, post-London 2012 Olympics.

Writing for a trade mag, you rarely get the chance to speak to cycle stars (unlike the consumer press) and consequently I’ve fired a couple of email questions at Victoria Pendleton, had a phone interview with Geraint Thomas during the 2011 Tour and hastily scribbled some notes while chatting with Cedric Gracia. But that’s about it in over four years, and rightly so.

I came across Sir Chris Hoy at the launch of his Hoy bike line. I’m not ashamed to say my pulse quickened in the presence of the great man. He did, of course, turn out to be exactly the kind of nice, friendly chap he appears to be and was even interested in what we had to say, when all the time we were just chuffed to have a chat with him.

At the launch he also seemed genuinely interested in what the assembled throng thought of his first foray into creating a bike range and spoke of his enthusiasm for the project, but, most of all, his passion for cycling in general.

All of which is a roundabout way of saying that Sir Chris Hoy is the kind of ambassador that any sport would sell its right arm to have. That he is a part of the cycling world and appears to be staying an active member of the cycle community – as well as being a part of the bike trade through his Hoy bike line – is a massive bonus for the image of cycling in the UK, I’d argue. And on the occasion of his retirement, it’s not a bad time to dwell on that.

What’s your favourite Hoy moment? from British Cycling on Vimeo.

BikeBiz

Recent Posts

The top five jobs in the bike trade this week – 3rd May

The BikeBiz jobs board helped filled more than 720 positions in 2023, and listings are…

17 hours ago

7iDP launches limited edition Holographic Series

7iDP has debuted the Holographic Limited Edition Series 1. The Holographic Limited Edition Series 1…

17 hours ago

Pinarello unveils latest apparel collection for warmer weather

Pinarello has launched its new spring-summer apparel collection with a variety of garments designed for…

18 hours ago

Hutchinson expands gravel range with new Caracal tyres

Hutchinson has announced the expansion of its gravel range with the introduction of the Caracal…

18 hours ago

New head impact technology to help tackle concussions in sport

With concussion and head injury in sport the subject of increasing focus and research, professional…

19 hours ago

Parliamentary Cycling and Walking Showcase returns for 2024

The All-Party Parliamentary Group for Cycling and Walking (APPGCW) showcase returned last month. The event,…

2 days ago