Bell Sports has purchased Sports Instruments, a manufacturer of heart rate monitors, cycle computers and sports watches.
Bell will market and sell the Sports Instruments product line through its network of US IBDs and 40 international distributors.
The Sports Instrument product line will be managed by Bell’s Specialty Retail Division. Bell will sell the existing Sports Instruments product line while its R&D team "works towards new and innovative products for the future," said a statement from Bell.
Financial terms of the deal were not disclosed.
"We are highly focused when it comes to the types of accessories we deliver to the specialty channel," said Kwai Kong, president of the Bell Specialty Division.
"The Sports Instruments products were created through close collaboration among sports physiologists, engineers and industrial designers who are also athletes. These products offer athletes and fitness enthusiasts the tools they need to improve their performance. We have plans and people to create a steady stream of great products in this field."
In September, Bell Sports announced it was purchased by Fenway Partners, a private equity firm, managing a fund exceeding $900m. Bell also announced a merger with Riddell Sports Group, forming the largest protective helmet and sports accessories company in the world.
The BikeBiz jobs board helped filled more than 720 positions in 2023, and listings are…
7iDP has debuted the Holographic Limited Edition Series 1. The Holographic Limited Edition Series 1…
Pinarello has launched its new spring-summer apparel collection with a variety of garments designed for…
Hutchinson has announced the expansion of its gravel range with the introduction of the Caracal…
With concussion and head injury in sport the subject of increasing focus and research, professional…
The All-Party Parliamentary Group for Cycling and Walking (APPGCW) showcase returned last month. The event,…