The web portal – designed by Rima Interactive – will go live in April. Its URL is bikeforall.org.uk and takes the name of the ‘bike for…’ campaign produced by Circus Communications.
The ‘bike for…’ slogan can be linked with other words to make slogans such as ‘bike for zip’, ‘bike for freedom’ and ‘bike for Gold’.
This last slogan is a reference to British Cycling’s campaign for medals at the Athens Olympics in the summer.
It’s hoped all the different parts of cycling will be united under the ‘bike for…’ banner.
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