BikeBiz Bicycle and cycling retail news
The American brand’s WD-40 BIKE products will sit in the Fisher portfolio alongside its GT85 product range.
The original WD-40 Multi-Use Product was invented over 60 years ago and the blue and yellow can is now famous across the globe. WD-40’s BIKE products have been developed and tested to provide cleaning, lubrication and protection and are used by riders including Danny Hart and Jeremy Powers.
GT85 has carved out a specialist position in cycling due to its multitude of uses. This specialist position resulted in the launch of GT85 BIKETM, a range created by a team of technical experts aimed at cycling professionals and enthusiasts to enable riders to perform consistently in the toughest conditions.
Sitting within the Fisher portfolio, WD-40 will be serviced by an experienced team of territory account managers with Ed Denwood as brand manager.
WD40 commercial director Northern Europe Preston Ley commented: “Our new partnership with ZyroFisher will help us to grow the WD-40 and GT-85 brands and achieve our full potential. As the leading distributor of cycling parts and accessories, we have chosen to work exclusively with ZyroFisher to benefit from the business’ knowledge, understanding and positioning in the UK and Ireland and are excited to begin working with them.”
ZyroFisher commercial director Ian Calvesbert added: ‘We are delighted that WD-40 has chosen ZyroFisher as its distribution partner. WD-40 and GT-85 deliver high performance cleaning, lubrication and protection products that are dedicated to the specialist bicycle retail network and we are looking forward to working with them to grow the brand in our territory.”
Products from the WD-40 and GT-85 collections will be available on the ZyroFisher B2B from January 19.
