Zyro steps into pedelec and electric bike market with new deal

Zyro goes electric with BionX

Zyro has revealed a brand new exclusive deal to distribute BionX in the UK and Ireland.

The BionX system enables cyclists to convert their current bicycle into an electric assisted pedal bike, enabling them to take on lengthy commutes, steeper hills or re-kindle their love for leisure cycling.

BionX has recently hit the headlines with a deal to raise its presence in the United States, as well as being the first electric bike brand to appear at Press Camp.

"Zyro is a true market leader in UK in the distribution of cycle parts and accessories and we’re very pleased to have the opportunity to have them introducing BionX,” said Vincent Lamoureux, BionX global sales and marketing director. “With access to their extensive and dynamic dealer network and their renowned focus on service, we’re confident that we can take the lead in the fast growing UK pedelec market."

Zyro director Simon Ellison enthused: “We are extremely excited about the opportunity to expand in to the UK pedelec market with a premium brand such as BionX. It can only lead to more and more people discovering the versatility and benefits of adding such a product to their preferred bike and hopefully re-discovering their love of cycling.”

For more details on BionX contact brand manager Mike Harper at mike.harper@zyro.co.uk.

The electric bike market is currently a hot sector in the UK cycle market, with more firms upping their e-bike presence in anticipation that the UK will see similar success on these shores as on the continent and Far East. Both the Taipei and Eurobike shows have raised their electric bike profile recently.

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