BikeBiz Bicycle and cycling retail news
Zyro-Fisher has won the award for outstanding bike sales for 2015/16 at the LOOK international sales meeting at Magny Cours, France.
The award comes off the back of a strong season for LOOK bikes in the UK, which has seen an 85% increase in sale versus the previous year.
Matt Barker, Zyro-Fisher CEO, said, “It’s great to receive recognition for the investment we have made with LOOK in the bike category. LOOK‘s bike program has continued to grow and as it became a bigger part of our business it made sense for us to invest in a dedicated resource to manage this growth with the UK IBD channel. We recruited Alan Lewis just over a year ago and we have been really pleased with the work he has been doing alongside our brand team to build the LOOK bike brand in the UK.”
The new LOOK 2016/17 range has been unveiled this week and over the coming months Alan Lewis will be launching it to dealers throughout the UK. He will once again be on the road supporting retailers with staff training sessions to help boost sales, demo days and evening rides, off site staff riding experiences to help them experience Look Bikes plus ensuring the brand presences continues to grow across all media channels.
You can reach Alan at alan.lewis@fisheroutdoor.co.uk or 07826870239
