Head to London's Vinopolis bewteen January 21st to 23rd for first looks, goody bags and show exclusive offers

Zyro Cycle Vision: product preview, part two

Zyro’s Cycle Vision show is being held on 21st January 2014 at Vinopolis, London and 23rd January 2014 at Royal Armouries, Leeds.

Among other new items in the range, Altura will be showcasing the new Raceline Comp Bib Shorts. These shorts encompass the very best technologies and premium quality European fabrics, they are ergonomically pre shaped for the riding position and a 3D moulded gel insert delivers unrivalled comfort in the saddle, as well as having deep woven high compression perforated leg grippers and a super breathable pre shaped bib.

Visitors to Cycle Vision will have the chance to meet the team behind the Etxeondo brand, as well as view the extended women’s collection and a new Fluoro colour theme for 2014. A key item within the Etxeondo range is the Feather Bib Short, weighing just 114g. Take the opportunity to see the unique power system 1.2 extra light fabric that is super soft, highly breathable and extremely flexible.

Cateye continues to embrace new technology and bring the very latest in cycle computing to your handlebars. They will have their brand new Strada Smart computer series, with Bluetooth technology, on display. These computers employ technology held in your smartphone and neatly display it on a compact head unit on your handlebars. There will also be the opportunity to have a sneak preview at some of Cateye’s 2014 light range as the brand looks to build on the success of the Volt range in 2013.

Panaracer are joining the 650B revolution with the introduction of the Neo-Moto and Quasi-Moto tyres. These amazing tyres are made in conjunction with the founder of the 650B movement, Kirk Pacenti.

Hamax will be presenting their Caress seat, the most stylish and functional childseat on the market. The Hamax Caress with its Red Dot Design Award will have a great new colour for 2014 and a new price of £129.99. The range will also include a new universal rack adapter with suspension (Caress Seat included) for £139.99.

In addition to the extensive show area with brand displays, first look workshops will run throughout the day giving all retailers the opportunity to feedback directly to the brands, as well as gain in depth brand and product knowledge.

The show will open from 9.30am with product workshops running from 10.00am to 5.00pm and a buffet lunch will be served from 1.00pm to 2.00pm. All attendees will receive a free goody bag and exclusive show promotions.

Other brands that will be on show in January include Altura, Cateye, Etxeondo, Hamax and Panaracer.

Retailers should visit www.zyrob2b.co.uk/register for further information and to register.

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