A look ahead to the trade show show taking place in two weeks time

Zyro Cycle Vision preview: Bell, Abus, Altura, CamelBak & Mary Portas

Zyro’s Cycle Vision Show will be back at Vinopolis, London but for two days this month, running October 19th and 20th. The trade-only house show won’t just be about product, not least because retail guru and TV star Mary Portas will be on hand to impart her insight in a workshop designed specifically for bike retailers.

The High Street expert, best known for the TV programme ‘Queen of Shops’, will be aiming to empower independent retailers and provide them with her foresight, trend insights and views on how best to develop sales. Straight on from that, Zyro will be packing in its first Independent Retailer Awards at this year’s Cycle Vision show, recognising and awarding Zyro’s top UK and Irish independent retailers.

The workshops won’t just see top name experts passing on their knowledge to the cycle trade, they’ll also cover Zyro’s key brands, with suppliers hosting talks and seminars to provide bike shops with a head start on the latest products shortly arriving in the portfolio, equipping them with the knowledge they need to make the most of what the brands offer, Zyro says. So yes, as you’d expect, new products will be at the core of the show.

Throughout the extended show there’ll be chance for dealers to take an active part in those workshops covering all the brand new gear and innovations…

2015 sees German manufacturer ABUS celebrate ten years of the Bordo folding lock and the new Centium Bordo has been produced to mark the occasion. ABUS’ Tec-Tical Pro V2 helmet gained a stage win at the Tour de France, courtesy of the Bora Argon 18 team and the partnership will continue for 2016, we’re told.

And then there is MIPS, which we’ll hear plenty more about at the show. Now ABUS has jumped into the safety technology, which was plugged heavily at Eurobike, with the brand introducing MIPS into its helmets, starting with the Youn-I MIPS youth helmet.

Onto apparel and Altura’s all-new Spring Summer 2016 line is launching at Cycle Vision, including the new performance ranges – Altura Podium, Altura Peloton and Altura Sportive. SS16 also sees the introduction of a performance women’s line with the addition of Women’s Peloton line-up, so there’ll be plenty on that at the Zyro showcase. Also coming from the busy brand is the all-new mountain bike line featuring an extensive range of new products, in a line-up that includes shorts, jerseys and jackets.

Back again to MIPS and the safety tech is being rolled out further across the Bell range of helmets, with price points now starting at £45 for youth helmets and £55 for adult helmets. 2016 sees the launch of Bell’s new women’s specific line Joyride, featuring a number of models for MTB, leisure and road riders.

Onto hydration and Camelbak has just launched the new Low Rider range of packs, including the Palos 4 LR waist pack. In terms of bottles, the brand’s famous Podium range is adding multiple new colour options, including coloured caps.

Cateye’s Volt and Rapid light ranges will feature along with the computer series stalwart Smart. Meanwhile Giro’s Chrono performance apparel line, which we hear is much anticipated, will be at Cycle Vision with a number of performance jerseys, jackets and bibs. The introduction of Synthe MIPS brings the safety technology to Giro’s top of the range road helmet, while the Montaro men’s and Montara women’s MIPS helmets bring Giro’s all-mountain trail helmet offering right up to date. Another addition to watch out for is the women’s Empire shoe.

Magura’s new Electronic Dropper Seatpost caused a stir when it was first revealed this summer. If you missed it, this cable free solution is pitched at the all-mountain rider and Cycle Vision will be its ‘first of its kind’ product launch in the UK.

Now exclusive with Zyro, SKS will be bringing along its latest including the relaunched 2015/2016 Raceblade. Pitched as the benchmark for performance mudguards, the range includes the new Raceblade Long, featuring improved fitting for disk brakes.

There’ll be plenty more opportunity to catch all of that new product, with the show now extended to its two day stint at Vinopolis, London. The show days will start from 9.30am on both Monday and Tuesday and product workshops will run throughout the day. A light lunch will be available between 12.00pm and 2.00pm. All retailers who sign up and attend the show will have the opportunity to take advantage of exclusive show promotions.
“With the fantastic growth in attendance over the last few years we continue to build on our Cycle Vision show,” explains Zyro director Julie Ellison. “In enlisting Mary Portas to deliver an Independent Retailer Seminar and hosting our first Independent Retailer Awards, we have made this an unmissable event for our retailers. As well as being able to see all of our market leading brands in one place, retailers will have the chance to visit our invaluable first look brand workshops and speak directly to our brands.”

The brands that will be on show in October are ABUS, Altura, Bell, Blackburn, Bopworx, CamelBak, Cateye, Fenwick’s, Genuine Innovations, Giro, Hamax, Magura, Panaracer, SKS, Tifosi, TORQ and Tortec.

Zyro also recently announced their partnership with Myagi, the interesting new product training platform and Cycle Vision will see the training launched for the first time to Zyro retailers. Not only that, but there will also be the chance to enjoy a banquet dinner and the opportunity to mix with other retailers, brand representatives and Zyro staff.

Interested retailers should visit www.zyrob2b.co.uk/cyclevision for further information and to get themselves registered.

In other news...

ACT calls for united front in demanding changes to how Cycle to Work is implemented

The Association of Cycle Traders (ACT) has been approached by a large volume of cycle …