Distributor strengthens ties with brand

Zyro appointed exclusive distributor for Giro Snow too

Zyro has followed up its appointment as Giro Cycling’s exclusive distributor (back in May 2013) with the news that it is now BRG Sports exclusive distributor for the company’s entire Giro brand in the UK and Ireland.

Zyro will now also oversee distribution and sales growth for Giro Snow goggles and helmets. Zyro’s snow sports distribution duties will commence for the 2016/17 winter season and will focus on all independent/speciality retailers, as well as other routes to market. Zyro will be contacting retailers to explain the transition and arrange meetings from January 2016.

"The Giro brand has been re-established in the UK and Ireland since Zyro took over distribution of Giro’s cycle products in 2013; achieving considerable growth across all cycle categories of the brand. We are confident that Zyro can make a real difference to Giro in the snow sports sector," said Cyril Pliquet, ‎sales director E.M.E.A at BRG Sports.

Stuart Hayes, brand manager at Zyro, added: "We are really excited about the opportunity to develop the Giro brand as a whole in the UK; our team has the experience to realise the potential of this incredible brand and range of products. We are confident retailers will be delighted that Giro Snow will be available from Zyro, enabling them to benefit from our first class service & support."

Zyro: +44 (0)1325 741325 or sales@zyro.co.uk

KUBUS Sports will maintain responsibility for in-season distribution of snow goggles and helmets throughout the 2015/16 season. You can contact KUBUS via Alex Tobutt on alext@kubus-sports.nl or +44 (0)7748 186 402.

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